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PERFORMING
ARTS MARKET IN
SEOUL 2024

PAMS
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JOURNEY to KOREAN MUSIC

PAMS Salon Forum


PAMS Salon is a program that shares different information on Performing Arts and vitalizes exchanges and interactions between market participants. During our FORUM, we will mainly discuss International Cooperation. In our OPEN TALK, we will be hosting open networking & discussion sessions between festivals, venues, and artists who will participate to collaborate with this year’s PAMS.



PAMS Salon: FORUM


Sharing information or trends in the performing arts sectors in Korea and around the world

20 Years of Evolution:
The Landscape and Vision of Global Performance Distribution Platforms

  • Date10.8.(TUE) 14:00 ~ 15:30
  • VenueHaneul Round Theater(National Theater of Korea)

The PAMS 2024, as an international distribution platform for performing arts, is celebrating its 20th anniversary in 2024. Over the past 20 years, both the Performing Arts Market in Seoul and the international performing arts market scene have undergone no small changes. Having witnessed societal changes, the transition from COVID-19 to the tail end of the pandemic, and regional, urban, political, and disaster-related issues, we aim to re-evaluate 'performance distribution' and 'performing arts markets' accordingly.
We seek to examine the trends and landscape of contemporary performance distribution and explore future directions for the development of international performing arts markets.
We will discuss which distribution methods should be pursued by today’s pure performing arts and what kind of environment must be created to develop a thriving distribution ecosystem.


Name Affiliation & Position
Moderator Kiwon Hong Korea National University of Arts, Professor
Panels Maggie Clarke XTRACT, Directior
Hege Knarvik Sande PAHN, CEO
Carolina Roa Teatro A Mil Foundation & International Festival, International Festival, International Public Relations