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PERFORMING
ARTS MARKET IN
SEOUL 2024

PAMS
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JOURNEY to KOREAN MUSIC

PAMS Salon OPentalk


PAMS Salon is a program that shares different information on Performing Arts and vitalizes exchanges and interactions between market participants. During our FORUM, we will mainly discuss International Cooperation. In our OPEN TALK, we will be hosting open networking & discussion sessions between festivals, venues, and artists who will participate to collaborate with this year’s PAMS.

* All sessions are open only to those who have applied in advance. Please click the "Apply" button for each session to register.



PAMS Salon: OPEN TALK


Participants-led open networking & discussion sessions joined by delegates from relevant organizations and those who work in the performing arts sector around the world.

[North American Distribution Focus] A practical guide and case studies for performing arts in North America Register

  • Date10.9.(WED) 14:00 ~ 15:00
  • Venue1st floor lobby of Haeoreum Grand Theater, Haemazi Balcony(National Theater of Korea)

What factors should be considered and what plans should one make when aiming to enter the North American market? North America, comprising the United States and Canada, involves various factors to consider such as tour costs, visas, taxation, and distribution structures, which can make planning a tour appear complex. This session will share experiences and case studies to help set directions and pathways for approaching the North American market from the perspective of the ecosystem of the performing arts market and performing arts ecosystem. We will explore how Korean artists and organizations aspiring to enter North America can plan effectively and identify key considerations for their international expansion.


Name Affiliation & Position
Moderator Sin Ae Park Korea Dance Abroad, Executive Producer
Panels June Rhee 7000Miles Managing Director, McCarter Theatre consultant

[Music Focus] Developing strategies for the latest trends in Korean music and sustainable global market expansion Register

  • Date10.10.(THU) 11:30 ~ 12:30
  • VenueHaeoreum Grand Theater floor L, Central yunit(National Theater of Korea)

Through interactions with international guests invited by Journey to Korean Music and domestic music industry professionals, we provide insights to help Korean music organizations strengthen their presence in the global music market and explore new opportunities. We will examine the latest needs for Korean music and identify the elements required for the sustainable international expansion of Korean music organizations.


Name Affiliation & Position
Moderator Yoonhee Chang Seoul National University, Asian Music Research Institute Korean Research Foundation, Researcher
Panels Victor M.K. Kye JARASUM Jazz festival, Director
SANGKYUNG LEE groove&, Music Director & Player
HANBIN LEE Gray by Silver, Representative
Jae-hyun Chun Freelancer
Ula Nowak Urszula Nowak Mosaic Beats Booker, Journalist
Kaushik Dutta MusiConnect Asia Founder, President
Chris Sharp Barbican Centre Programmer, Booker

[Street Arts FOCUS] Expansion and advancement of Korean street art Register

  • Date10.10.(THU) 13:00 ~ 14:00
  • Venue1st floor lobby of Haeoreum Grand Theater, Haemazi Balcony(National Theater of Korea)

Throughout its development, Korean street art has been shaped by street art festivals and facilities organized by public institutions, the Korea Street Arts Association in the private sector, and by the effort of planners and artists. Within a short time, it has expanded beyond the domestic performing arts and festival scenes to receive invitations to prestigious international street theater festivals, garnering positive local responses and gaining international attention. What direction should Korean street art follow for future growth? We will discuss domestic policy changes, the establishment of public-private partnerships, the survival of artists and planners, and the entry and discovery of new artists.


Name Affiliation & Position
Moderator Youngsun Cho Seoul Street Arts Festival, Programmer
Panels Sijin KIM Project DARI, Associate Producer
Donna Dang Ansan Street Arts Festival
Sujin Park Seoul Foundation for Arts and Culture, Deputy Manager
Jinwoong Jeong Pop-up Theatre Elbowroom, Director
Cheol In Jeong Melancholy Dance Company, Director and Choreographer

[PAMS X SSACC] Expansion and Leap of Korean Street Arts - Seoul Street Arts Creation Center Tour Register

  • Date10.11.(FRI) 14:00 ~ 17:00
  • VenueSeoul Street Arts Creation Center Shuttle bus service (National Theater ↔ Seoul Street Arts Creation Center)

Visit and explore the Seoul Street Arts Creation Center, which supports the production of works in Korean street arts and circus fields, and fosters professionals based on domestic and international collaborations.


[PAMS X SPAF] Next mobility: Designing a new globalization strategy starting with the process of narration and creation Register

  • Date10.10.(THU) 15:00 ~ 16:00
  • VenueHaeoreum Grand Theater floor L, Central yunit(National Theater of Korea)

Next Mobility is a project dedicated to researching new models of exchange and mobility in performing arts during the pandemic and post-pandemic periods. It mainly examines trends such as digitalization, hybrid exchange, concept touring, green mobility, and other trends that have influenced the creation and distribution of works after the pandemic. Additionally, it assesses the relevance of these topics from a global perspective.
In this open talk, we will share insights from creators and producers who have been continuously engaged in creation and distribution through the lens of Next Mobility. We will also explore practical examples within performing arts festivals. In doing so, we aim to reassess the evolving mobility of international exchange and explore the diversification of strategies and methodologies for future international exchange.
This open talk, as part of the 'Next Mobility' project under the 2023-2024 Seoul Performing Arts Festival (SPAF) Creative Lab, has been organized through the sponsorship and collaboration of the Korea-Australia Arts Foundation.


Name Affiliation & Position
Moderator Jin Yim Project DARI, Creative Producer
Panels Monica Lim Sound Artist, Pianist
Stephanie Lake (online) Stephanie Lake Company, Choreoprapher
Beth Raywood Cross Stephanie Lake Compnay, Producer
Borahm Kim Untitled Road, Director
Kyu Choi SPAF, Artistic director

[PAMS X KAMS ACADEMY] Special lecture and a results sharing session for performing arts creative producer

  • Date10.11.(FRI)
  • VenueDaloreum Theater(National Theater of Korea)

ARTMORE, the arts industry academy provided by the Korea Arts Management Service, operates specialized educational programs designed to foster and deploy talents and businesses in accordance with industry needs. Its key objectives include step-by-step workforce development, strengthening organizational and business management expertise, and creating pathways for expanding the arts ecosystem, so as to secure growth momentum through the systematic training of professionals and businesses within the arts ecosystem. This year, we will share the achievements of the training program and host a special lecture on the importance of international expansion in performing arts and the essential skill sets required for the next generation of performing arts professionals.


Name Affiliation & Position
Moderator June Rhee 7000Miles Managing Director, McCarter Theatre consultant